Here at Velveeta® Cheese, Queso Blanco, Cheese Block, we are passionate about bringing you the most delicious, melty and creamy cheese products around. Our history stretches back over 100 years, and we’ve been perfecting the art of melty, smooth cheese ever since.
A History of Cheese Innovation
Our journey began in 1918 when a Swiss immigrant named Emile Frey started the Monroe Cheese Company in Monroe, New York. He had a vision for a new kind of cheese – one that would melt smoothly without separating. After much trial and error, he finally perfected his recipe for what would eventually become known as Velveeta.
The name Velveeta was inspired by the Italian words velveeta and velvet, evoking the smooth, creamy texture of this revolutionary new cheese product. In 1923, Monroe Cheese Company was acquired by Kraft, but production of Velveeta continued. By the mid 1930s, it had become Kraft’s most popular product.
Over the years, Kraft continued to innovate. In the 1950s, they introduced the first ever cheese spread in a squeezable tube, making Velveeta even more convenient and versatile. In the 1960s, Velveeta released the first shelf-stable, ready-to-eat microwavable macaroni & cheese cups.
Today, though the packaging has evolved, the velvety smooth, melty formula Emile Frey perfected over a century ago remains at the heart of every Velveeta product. From our original brick and shredded varieties to our con queso and cheesy skillet dinners, meltiness is our passion!
Made with Real Cheese, Real Goodness
What makes Velveeta so deliciously melty and creamy? Well, let’s start with our cheese. Every ounce of Velveeta starts with real, high-quality cheese. We take those cheese ingredients and blend them until perfectly smooth and creamy.
But Velveeta isn’t just about the cheese. Our proprietary formula also contains milk, whey, and other natural ingredients to balance the flavors and textures. Plus, our unique manufacturing process helps create that characteristically velvety, dippable and spreadable texture you know and love.
Bottom line – our products taste so great because they’re made with real, quality ingredients. When you bites into Velveeta Shells & Cheese or a gooey Velveeta quesadilla, you’re enjoying the real, melty cheese experience we’ve perfected.
Made for Melting
Meltability makes Velveeta magic! From nacho night to grilled cheese sandwiches, we’re designed to melt smoothly every time.
Our unique formula and manufacturing process means you’ll never have to worry about greasy pools of separated oil or stubborn bits that won’t melt. Velveeta melts quickly and evenly into a creamy, delicious sauce or dip.
Furthermore, Velveeta products are designed to retain their melty smoothness for weeks after opening. So you can conveniently keep a brick of Velveeta on hand whenever queso or cheese sauce cravings strike!
Whether you’re making dips, sauces, casseroles or cheese skillets, Velveeta delivers perfect texture and mouthwatering flavor every time. We love bringing friends and family together over ooey, gooey melted cheese. It’s why we do what we do!
Versatile and Convenient Cheese
From family taco nights to parties and game day get-togethers, Velveeta is designed to be an easy, versatile cheese option.
Our original Velveeta brick can simply be sliced or cubed to top burgers, sandwiches, chili and more. Grate or shred a brick to quickly make mac and cheese, casseroles, shells and cheese and other baked dishes.
Melt a chunk in the microwave with some Ro*Tel diced tomatoes & green chilis and you’ve got quick and easy queso dip for chips in minutes. Add Velveeta bricks to a pot with milk and spices for smooth, rich cheese sauces and fondues.
For even more convenience, try our pre-shredded and sliced varieties, squeezable Cheez Whiz, microwaveable mac cups or fully prepared skillet meals. We offer so many easy, ready-to-eat options for busy families!
However you use it, Velveeta is guaranteed to add creamy, cheesy goodness with that nostalgic, melty flavor you crave.
Products for Every Cheesy Occasion
The Velveeta family of products is always growing as we innovate to meet new consumer needs. But whether it’s an original 1920s recipe or our latest creation, every Velveeta product delivers the velvety texture and meltiness people love.
Some of our most popular products include:
- Velveeta Original: The iconic brick cheese that started it all! Its smooth, creamy texture melts perfectly into sauces, dips and casseroles.
- Velveeta Shredded Cheese: All the melty goodness of Velveeta in a convenient pre-shredded bag. Perfect for topping tacos, nachos, bakes dishes and more.
- Velveeta Cheesy Skillets: Fully prepared skillet meals with ooey, gooey Velveeta cheese sauce. Just heat and eat for an easy dinner.
- Velveeta Microwaveable Mac Cups: Single-serve microwaveable mac and cheese bowls make cheesy pasta on-the-go easy.
- Velveeta Loaves: Thick slices of melty goodness perfect for grilled sandwiches or melty, shareable snacks.
- Velveeta Queso Blanco Cheese Sauce: Our creamy, zesty Mexican-inspired cheese sauce is perfect for dipping tortilla chips.
- Velveeta Cheez Whiz: The squeezable, spreadable cheddar cheese sauce. Great for sandwiches, veggies, and more!
We’re constantly dreaming up new and exciting ways for you to experience Velveeta’s one-of-a-kind, creamy melty magic. Try them all and find your favorites!
Quality First
At Kraft Heinz company, we take great pride in making iconic, high-quality products that families love. We hold our Velveeta cheeses to the highest standards using rigorous processes to ensure safety, quality and consistency.
Our dedicated cheesemakers carefully monitor each batch throughout the process. All our ingredients, processes and finished products are routinely tested. We have stringent food safety protocols and rigorous quality checks. Our goal is always to provide you and your family with the best tasting, highest quality products.
The foundation of our quality commitment is our carefully crafted proprietary Velveeta formula. By blending just the right balance of real cheese, milk, whey and other natural ingredients, we create that signature smooth, creamy Velveeta texture you can rely on every time.
We constantly strive to improve our products to meet changing consumer preferences while never compromising on the safety, quality or iconic Velveeta taste people expect from us. Thank you for allowing Velveeta to be a part of your family’s meals and memories for over 100 years.
Community
Beyond our passion for cheese, Velveeta cares about our communities. The Kraft Heinz Company has a strong commitment to making the world better.
We aim to end world hunger by donating over 1 billion meals by 2025. Kraft Heinz partners with organizations like Rise Against Hunger and Feeding America to provide food aid and raise awareness.
Our company is also dedicated to sustainability and reducing our environmental footprint. We’ve made great strides in areas like reducing energy, water use, and waste in our operations. And we continue innovating our packaging to use less plastic, utilize recycled content, and improve recyclability.
We strive to foster diversity and inclusion across our organization and partners. We want our company to reflect the communities we serve and help build a more just society.
From responsible sourcing to charitable giving, operating sustainably and ethically is central to who Kraft Heinz is. The people behind Velveeta share your concerns. We’re working to drive positive change on issues that matter.
Join the Velveeta Community
Hopefully you’ve learned a bit more about our passion for bringing you melty, creamy, cheesy goodness. Now we’d love for you to join our community of Velveeta fans!
Follow us on social media for endless meal ideas, game day inspiration, recipes and cheesy food hacks. We love sharing cooking tips, new products, and seeing what delicious ways you enjoy Velveeta at home.
Plus, as a member of the Velveeta community, you’ll get exclusive offers, discounts, product announcements, and chances to win prizes.
So come on in to the ooey, gooey world of Velveeta. We can’t wait to connect over a shared love of melty, velvety, crave-worthy cheesy recipes!
