Velveeta

Velveeta has been a beloved American brand for over 100 years, offering a wide variety of melty, creamy cheese products. With its smooth and velvety texture, Velveeta has become a staple in many households for recipes like queso dip, grilled cheese, macaroni and cheese, and more.

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About Velveeta

Velveeta has been making melty, creamy cheese products for over 100 years. It all started in 1918 when Emile Frey invented a revolutionary new smooth melting cheese formula. In 1923, his Monroe Cheese Company was acquired by Kraft, who began producing the famous Velveeta cheese blocks.

Today, Velveeta continues to make cheese products known for their uniquely velvety, creamy textures. Their original cheese brick can be easily sliced, diced or shredded to top dishes, make dips, and create cheesy sauces. Velveeta also offers a range of convenient, ready-to-eat products like shredded cheese, microwaveable mac cups, and fully prepared skillet meals.

No matter what form it takes, real cheese ingredients give Velveeta its signature meltiness and craveable flavor. The brand has innovated over the years, but stays committed to providing the melty cheese experience generations have loved. From family taco nights to parties and game days, Velveeta aims to make cheesy recipes easy and delicious.

Though it started as a single cheese brick, the Velveeta line has expanded to include queso, spreads, and convenient shredded, sliced and skillet options. However you use it, Velveeta’s smooth, creamy texture promises ooey, gooey cheese perfection every time.

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VELVEETA Chicken Bacon Ranch One Pan Dinner Kit

Why Choose Velveeta

Delicious melted cheese experience

With its uniquely smooth and creamy texture, Velveeta melts perfectly every time. No greasy pools of oil or stubborn un-melted bits. Just delicious dips, sauces, and ooey-gooey cheese perfection.

Real cheese ingredients

Every Velveeta product starts with real, high-quality cheeses. You can taste the authentic flavors in their signature velvety formula. Real cheese matters when it comes to rich, indulgent taste.

Convenient and versatile

From the original brick to ready-to-eat shredded cheese and skillet meals, Velveeta offers easy cheese options for cooking, snacking, and recipes. Their products enhance everything from tacos to grilled sandwiches.

Trusted quality

For over 100 years, Velveeta has been an iconic name you can trust. Their rigorous safety and quality checks ensure delicious and consistent results every time. You can feel good serving your family their cheese products.

Melty innovation

Velveeta constantly improves their products, while keeping the velvety melted texture intact. They were pioneers in squeeze cheese, shelf-stable microwaveable mac and cheese, and more convenient melting breakthroughs.

Brings people together

Cheesy, melty foods cooked with Velveeta products bring smiles to everyone's faces. Gameday nachos, movie night queso dip, and ooey-gooey grill cheeses make great memories. Velveeta makes sharing delicious melted cheese experiences a breeze.

Customer Reviews

As a busy real estate agent and mom, I rely on quick and easy dinner solutions during the week. Velveeta has been a lifesaver for fast family meals! I always keep a few bricks of the original Velveeta cheese in my fridge because it melts so nicely into sauces, mac and cheese, or queso dip for tacos. I also love to pick up their pre-shredded bags since shredding cheese is a hassle. My kids actually request Velveeta Shells & Cheese as their favorite quick dinner. I've tried generic melty cheese but nothing compares to the creamy, dreamy texture of Velveeta. As a time-strapped parent who still wants to provide good meals, I'm so thankful for this tasty time-saving cheese brand!
Jennifer Thompson
Jennifer Thompson
Bro, let me tell you, Velveeta makes the ultimate queso dip! My roommates and I always whip up a batch of smooth, melty spinach and artichoke queso with Velveeta when we host game nights. We've tried fancy cheese brands for queso before, but they don't get nearly as creamy. Velveeta's cheese sauce texture can't be beat, it's so dippable and addicting on chips and veggies. And it's super easy to make, just melt the bricks down with some salsa or Rotel diced tomatoes. My friends are obsessed and always request I make it for our watch parties. When I graduate, my secret recipe is coming with me! Velveeta for the win.
Andrew Miller
Andrew Miller
As someone who loves cooking and entertaining, I adore experimenting with new recipes using Velveeta products. Their wide range of bricks, shreds, and sauce options make it so convenient to incorporate into appetizers, main courses, and sides. I'll often use Velveeta shredded cheese rather than regular cheddar or mozzarella when I make dishes like casseroles, enchiladas or mac and cheese because it has that dreamy, smooth meltiness I crave. And nothing beats a gooey cheese sauce made from a Velveeta brick for topping burgers or nachos when I host game day get-togethers. It adds a richness and creaminess that wows my guests. I always keep a variety of Velveeta products in my kitchen to elevate any dish into a cheesy masterpiece!
Olivia Thompson
Olivia Thompson
As a single father of three kids, I'm always looking for quick and easy ways to put a filling meal on the table. Luckily, Velveeta makes cheesy skillet kit meals that are a total lifesaver! On busy nights when I don't have time to cook from scratch, I can just brown some protein like chicken or hamburger and then throw in one of their skillet meal pouches - boom, dinner is served. The kids love the Velveeta-based cheese sauces and they're so easy. I don't have to chop and prep ingredients which is a huge plus. These skillet kits taste homemade but with almost no effort. I never realized cheesy, creamy comfort food could be such a time-saver until discovering these handy meals. Velveeta takes the stress out of getting dinner on the table!
James Wilson
James Wilson
Now that my kids are grown up and out of the house, my husband and I find ourselves missing family meals together. But one thing that still brings us comfort and joy is whipping up cheesy recipes using Velveeta products! We'll often have an impromptu Friday movie night date complete with popcorn and Velveeta queso dip that takes me back to my childhood. And my husband requests my baked spinach and artichoke pasta made with melted Velveeta cheese sauce at least once a month! Even though it's just the two of us now, curling up with bowls of ooey-gooey Velveeta-based dishes feels nostalgic. The creamy, melty texture is hard to duplicate with any other cheese brand. Velveeta brings a taste of tradition and family bonding to our empty nest!
Lauren Davis
Lauren Davis

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FAQs

Yes, all Velveeta products should be refrigerated to maintain freshness and texture. The exception is their shelf-stable, ready-to-eat mac cups and cheese sauce pouches.

Absolutely! Freezing is a great way to extend the shelf life of Velveeta products. Simply thaw in the refrigerator before using.

For smooth, creamy results, melt Velveeta slowly over low heat, stirring frequently. Adding a splash of milk can also help prevent scorching. Microwaving in short 30 second intervals works too.

There are endless possibilities! Velveeta is great in dips, sandwiches, casseroles, mac and cheese, cheese sauces, queso, nachos, baked pasta dishes, and more.

Yes, Velveeta products do contain lactose since they are made with milk and cheese. Those with lactose intolerance may want to consume in moderation.

While it contains real cheese ingredients, Velveeta is considered a pasteurized prepared cheese product, not real cheese. This allows for its smooth, creamy melting texture.

Velveeta's unique manufacturing process results in a balanced protein-to-fat ratio that makes it melt smoothly without separating or getting greasy.

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